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It seems these websites
are just islands unto themselves. They miss the beauty of the
World Wide Web's strange, yet brilliant web linking system.
Perhaps it’s because it takes so long to build a quality
website and the owner is not at all interested in promoting
anyone else's enterprise. Or maybe it’s just too much work.
Maybe they are in a hurry to see immediate profits. Therefore
instead of putting in the effort and taking the necessary time
to build a web presence, they look to search engines to solve
all their troubles. Some may think that linking to another
website is making it easy for their hard-earned visitor to
leap over to another website. While that may be correct, it is
also true that the other website's visitors are jumping over
to their website in return.
Little do they realize that reciprocal links would give them a
big boost in the search engines. When calculating a website's
page rank, link popularity is one thing that is considered by
search engines. While it is accurate that one-way inbound
links are given more weight. Reciprocal links do aid in
reaching a higher page rank too.
However, a critical mistake can be and has been made by many a
newbie webmaster. That is trading links with every website
that is willing to return the favor. Search engines take a dim
view to indiscriminate linking. Therefore assuming you have a
dieting website linking with a pet or travel website; well
that could be detrimental to your scoring. For instance, for
your site, you would be wise to start trading links with
health food, exercise or vitamin websites for maximum benefit.
By creating a tightly knit link directory of complimentary
websites, you would be encouraging your visitors to see your
website as a valuable resource for browsing their favorite
topic. As a result, these visitors will bookmark the website
providing you with plenty of free return visits.
There is even an additional advantage for you if you have
limited time. That is when a search engine robot has indexed
your link partner's website; it locates your link and then
crawls over to your website. This may happen before you have a
chance to submit the website directly to that particular
engine. It's like getting free website submissions!
As a webmaster, you not only need to keep your website updated
and fresh. You should assure its success by developing a
healthy traffic-producing plan. Certainly it is important to
stay abreast of all the latest techniques of creating traffic.
However, it is equally important to remember some of the
time-tested methods like reciprocal linking to achieve this
goal.
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